Airport branding involves creating a cohesive identity and experience for travelers within an airport. This includes visual elements like signage, wayfinding systems, and advertising, as well as experiential aspects such as customer service, art installations, and cultural displays. Effective airport branding aims to enhance passenger experience, promote local culture, and provide clear information, all while maintaining a sense of professionalism and efficiency. Strong branding can also help airports differentiate themselves and create a memorable impression on travelers.
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