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Unipole advertising, also known as monopole advertising, refers to a type of outdoor advertising structure commonly found alongside highways, major roads, or in urban areas. It consists of a single steel or metal pole supporting a large advertising display, typically mounted perpendicular to the ground. Unipole advertisements are designed to capture the attention of passing motorists, pedestrians, or commuters and are often used by businesses and advertisers to promote their products, services, or events.